MARKETING | MEDIA | E-COMMERCE | RETAIL-BUYING | EDITOR IN CHIEF | BOARD DIRECTOR | CONSULTANT
MARKETING | MEDIA | E-COMMERCE | RETAIL-BUYING | EDITOR IN CHIEF | BOARD DIRECTOR | CONSULTANT
For a detailed look at Felicia's work history please request a copy of her resume or visit her LinkedIn
Felicia Gopi is a dynamic marketing consultant and brand strategist with over a decade of experience in elevating beauty, lifestyle, and CPG brands. Drawing from her impactful work at Three Ships Beauty, Hudson’s Bay, and groundbreaking collaborations with industry giants like Disney, Warner Brothers, and RBC, Felicia leverages bold storytelling and innovative campaigns to create authentic connections between brands and their consumers.
Specializing in startups, health, food and beverage, event planning, and beyond, Felicia offers tailored marketing solutions that drive measurable growth and lasting brand equity. Her proven track record—from founding a globally recognized media platform to moderating high-impact industry panels—demonstrates her commitment to making brands bolder, brighter, and better. Reach out to explore how her strategic insights and creative vision can transform your brand’s narrative.
Guided discussions on securing capital and mastering the pitch, equipping entrepreneurs with actionable strategies for success. Facilitated expert-led sessions that addressed the unique challenges minority-owned ventures face, ensuring participants left with practical insights and the confidence to navigate complex funding landscapes.
Previously led a workshop dedicated to preparing young designers with the tools needed to master their pitch to retail buyers.
Conducted in-depth interviews with high-profile personalities such as Shaggy and KES, capturing unique insights that resonated with diverse audiences. Coverage of the Toronto Caribbean Carnival further showcased the event’s cultural vibrancy, resulting in engaging multimedia content that celebrated the city of Toronto's dynamic heritage.
Founded Story to amplify Indo-Caribbean voices, breaking new ground by bringing cultural narratives into mainstream media and creating a vibrant platform with a dedicated audience. Steered the vision and content strategy in a dual role as Editor-in-Chief and Creative Director, achieving milestone interviews with renowned figures like Shaggy and solidifying Story as a pioneering voice in cultural storytelling.
Developed and presented an interactive workshop that empowered students to explore and embrace diversity, equity, and inclusion in academic and professional settings. Created dynamic content and facilitated open discussions, which helped foster a culture of critical thinking and mutual respect on campus.
Taking the beauty startup brand to new heights and making waves in the natural skincare marketplace.
Partners: Sunday Scaries, Disney Canada, Whole Foods, Holt Renfrew, Credo Beauty, The Detox Market
Focus Areas: Direct-to-consumer growth strategies. Omni-channel marketing.
Mastered e-commerce and DTC brand operations while leading a full-scale marketing team.
Partners: Travis Barker, Warner Brothers, Disney, Playboy, Walmart, Indigo, Harrods
Focus Areas: Strategic high-profile collaborations. Expanding brand visibility across retail and global markets.
Managed national ad campaigns for major brands across various budgets and markets.
Clients: RBCxMusic, Tangerine Bank, Kraft Heinz, DoorDash, Transformer Tables
Focus Areas: Digital media campaigns, client partnerships
Multiple positions held over 7 years in the Beauty department.
Vendor Partners: Estee Lauder Company, L'Oréal Group, Chanel, Dyson, DECIEM, Levi's, The Olympics
Focus Areas: Retail strategy and execution. Multi-brand portfolio management.
New York, NY
Certificate
HBC Merchant Program
Toronto. ON
Bachelor of Commerce, Business Management
Marketing Major