MARKETING | MEDIA | E-COMMERCE | RETAIL-BUYING | EDITOR IN CHIEF | BOARD DIRECTOR | MEDIA CONSULTANT
Felicia (she/her) is the creator and editor-in-chief of Story, an online publication created in partnership with the Indo-Caribbean Canadian Association (ICCA). Through the creation of Story as a platform for media sales, Felicia is responsible for building ICCA's first viable and sustainable revenue stream which is forecasted to fund a number of community initiatives in the coming years.
She leads Integrated Marketing at Inkbox. A role that perfectly blends over 10 years of retail marketing, merchandising and digital media experience at Hudson’s Bay Company and Narcity Media respectively. At Inkbox Felicia returns to her love of retail in the skin creative category where she takes on strategic planning, managing project resourcing, owning the marketing calendar, cross-functional project management and financial planning and analysis...Read More.